Social Media Is No Joke. Wait, Yes It Is.

2 07 2010

It’s no secret that people are turning to the internet for news and entertainment more and more everyday. Although television is still the number one source for gathering news, the internet ranks at third behind newspapers. So what is television doing to stop this trend? Well television stations like Comedy Central are creating shows that directly incorporate social media into their shows. And it is hilarious.

Daniel Tosh has created quite the buzz with his appropriately titled show, Tosh.0. In the show, he uses Twitter and Youtube as the basis of his comic material. Not only does he have a talent for finding the most ludicrous videos online and cracking hilarious jokes about them in his weekly “Video Breakdowns“, but he also allows viewers to participate in the show by submitting homemade videos. He even allows people who have been humiliated online to redeem (or sometimes further humiliate) themselves in his “Web Redemptions.” In one skit titled “Twitten By“, Tosh even let his audience collaborate via Twitter to create a random story.

Tosh.0 has accomplished a feat that no other television show has done before: it is the first television series with social media as the foundation for the entire show. But Tosh has also managed to keep his audience engaged off the television screen. Fans can follow him on Twitter (@danieltosh) or check out his blog that he updates hourly. Thats right, he updates it hourly between 10 a.m. and 7 p.m. I encourage anyone who has not heard of Daniel Tosh to check him out Wednesdays at 10:30 p.m. on Comedy Central but fair warning: often times his humor is dirty, offensive, and hysterical.

If Tosh.0 continues to attract millions of viewers, do you think more televisions shows will adopt similar formats as Tosh.0 in the future? Would you like it if they did, or would you prefer your television entertainment to stay traditional (one-way communication)?

Note: I tried to embed one of Tosh’s video breakdowns but since his videos are not on youTube, it would not allow me to. You can check it out here if you please.

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2 responses

12 07 2010
Christine Lewandowski

I have heard of this show prior to reading this post, but never really knew the extent of it. I’ll be sure to check it out.

However, to be perfectly honest, I don’t see this show having too much success. While it may be fun to watch, it seems to me that he only shows us on television what I can find for myself on Twitter and YouTube. Its a bit complicated and in my opinion has been done before (with different targets). The fact that the show uses Twitter outside of the show, however is great! Its a great way to get viewers to stay connected with the show and feel a part of it.

I think that more and more shows will adopt the use of social media into the promotion of their show. It will be interesting to see how different shows with use different outlets.

18 07 2010
Eric Gustafson

I’ve seen Tosh.0 in bits and pieces a few times and it was definitely a non-traditional form of comedy. It’s definitely a unique viewing experience and worth checking out. It remind me a lot of the E! show “The Soup” in the sense that they use other people’s stupidity and antics for their comedy.

I think these types of shows are trendy at the moment and we will probably see several more similar shows pop up in the near future. I, like Christine, however, don’t think there will be a long lasting audience for this type of show. It’s hard to predict exactly what the future trends in TV will be but genres change frequently and it’s hard to create a long lasting type of show. It will be interesting to see if shows like Tosh.0 are able to sustain a good run in television.

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