ESPN: Choose Your Favorite Social Media Source

11 07 2010

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When I originally decided to blog about ESPN’s use of social media, I forgot to consider how extensive ESPN’s media is. Not only do they have multiple television channels but they also have a radio station and a magazine. As I began my research at the ESPN website, I was quickly reminded of this because each of these 3 media have their own separate websites. But I’m here to talk about social media, and in case you have not heard I’ll be the first to tell you: ESPN is utilizing social media.

Where should I begin? Well first there’s the blog page that I don’t think they could fit any more blogs into. Seriously, there are over 30 different blogs that cover a vast range of different sports including niche sports like snowmobiling and BMX. Users are offered the option to become an “Insider” for a small subscription fee. This service provides subscribers with perks like access to exclusive blogs, fantasy benefits, ESPN the Magazine, and expert draft coverage. Each blog contains convenient links to share on Facebook, tweet on Twitter, or subscribe via RSS feed. I’d say ESPN has blogs on lock, but that’s not the only social media ESPN has on lock.

One impressive way ESPN is engaging in social media is through their Podcenter. With category and topic filters, the site makes it easy to find a specific podcast you may be searching for. It even offers exclusive podcasts for Insiders. All of the podcast (except Insider podcasts) are available for downloading, playing, and RSS feeds. So far ESPN has demonstrated blog and podcast mastery, but what about video?

Well ESPN offers a magnitude of video content through their YouTube channel and their video page. The video page offers hundreds of videos that are  easy to navigate by sport, TV show, category, and more.

You could probably guess that ESPN has a Facebook page, but they also have over a dozen Twitter accounts that you can check out at their Twitter List. The different Twitter accounts vary from specific cities to specific sports so followers can get just the news (or should I say Tweets) they are looking for.

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Before you stop reading this post because you’re thinking, “Okay, I get the point. ESPN knows how to use social media.” I must tell you that there has been some controversy over their social media policy that they implemented last year. The policy prohibits employees from posting sports content in personal websites or social networks and critiques have claimed this is inappropriately limiting employee expression and hurting the company’s efforts to demonstrate transparency. I’ll let you read the articles linked above and form your own opinion but if you care to hear my opinion on the matter, feel free to ask in a comment.

ESPN’s social media efforts are impressive. Their website offers an array of diverse content that can easily be shared in multiple social media formats and I believe this proves ESPN is the worldwide leader of sports in social media.




3 responses

12 07 2010
Christine Lewandowski

ESPN’s social media efforts are impressive to say the least. They seem to have everything covered, as they should. They obviously know that their audience is huge and consists of a variety of different age groups and areas of interest.

ESPN is definitely one of those companies that seems to make all the right moves. They own bars and arcades all over, and thats just the beginning. Someone over there obviously know what they are doing.

I am interested, however, in your opinion on the employee regulations that are in place. Does this mean ESPN has something to hide?

18 07 2010
Eric Gustafson

I don’t think (just on instinct) that ESPN is hiding anything but now allowing their employees a longer leash when it comes to blogging. I think it has more to do with the size of their network. It would be extremely hard to monitor all of the employee comments and such. Every once in a while you have an unhappy employee and they can say things that they wouldn’t normally say. These are the reasons I think ESPN limits their employees in the blogosphere.

ESPN is doing a great job in participating and fueling the social media world. I frequently watch their snowboard blog and baseball updates. ESPN is definitely on top of the game.

19 07 2010
Sean Munley

You make a good point Eric but my main bone to pick is that it is tarnishing their company culture by hindering their employees ability to express themselves. Employees are a companies number one brand supporter and if they are not happy it can cause some big consequences.

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