Audio-who? Audioboo.

4 07 2010

I don’t know about you, but I rarely listen to the radio anymore. Why would I take a gamble turning on the monopolized radio when I can plug in my iPod and be sure I’m going to hear good music? Well I know I’m not the only one who feels this way because traditional radio is on the decline. More and more people feel like they have lost the personal connection radio listeners used to feel and are turning to new media sources of audio content like Pandora and Audioboo. If you’re like me and had not heard of Audioboo, allow me to fill you in.

Ok, I know that’s not the best explanation of Audioboo (there’s a much better one on their website) but you get the idea. It appears as though Audioboo is still developing, but the concept of an audio-like Twitter is quite fascinating. On a side note, this technology could be very valuable to companies who use a lot of audio in their communication strategies. But more importantly to radio, this has the potential to put people in charge of audio content in a social platform. If the radio is willing to participate in online conversations and adopt social media like Audioboo into their content, perhaps they could prevent the decline of radio by engaging listeners.

Radio stations have been conversing with listeners by allowing them to call in for years now. But now people are using these new channels to let themselves be heard and traditional radio must realize this if they want to survive. This is critical for radio stations trying to reach younger demographics. By creating Twitter, Facebook, and Audioboo accounts, radio stations could open valuable channels for increasing social engagement with their audiences and perhaps revive some life back into radio.

What do you think about Audioboo; do you believe it has the potential to revive radio? How do you feel about radio stations incorporating social media into their content? Would you listen to the radio more often if you were able to participate via social media?